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How to find a purpose for your event

September 2023


Have you got an event coming up and need some direction in the planning stages? Before you do anything, it’s important to come up with a purpose for your conference. Keep reading to hear some tips on how to find a purpose for your event.

Find a need or opportunity to cover

Think about needs and opportunities you can respond to. These will determine your goal and in turn, generate your ideas.

For example, a need could be ‘we need to cultivate community and growth in our church’. So, your purpose is social – to cultivate community. Another need/opportunity could be: ‘raising awareness of our charity’ (a practical goal) or ‘inspiring creative worship in the church’ (a spiritual goal).

An elderly woman with a big smile clapping during a church conference who's goal is to inspire it's congregation to have a deeper relationship with God.

Why this is a crucial step in planning an event

Knowing what need/opportunity you’re responding to is vital because it helps focus what you do and gives your event clear direction. It helps you evaluate your success before, during and after your conference.

Clarifying the needs you’re meeting also helps you promote your event to others because they can see why it's happening and what they might get from it.

A man at a conference talking about their conference theme.

So, what now?

Write down your event’s purpose. This could be social, spiritual, educational, inspirational, practical or something else. All worthy goals! However, remembering the need or opportunity you want to focus on will help determine the right purpose for your event. After setting your goal, it’s time to know your audience.

We are a not-for-profit organisation dedicated to serving churches, Christian organisations and charities with our large conference centres. Both our Derbyshire and Hertfordshire venues are fully equipped with all you need to enjoy an all-inclusive quality conference with your group.

Find out how we can serve you

Get a quoteCall us

Get a quote

Any venue

Any Venue

The Hayes

The Hayes

Swanwick, Alfreton
Derbyshire, DE55 1AU

High Leigh

High Leigh

Lord Street, Hoddesdon
Hertfordshire, EN11 8SG

Highgate House

Highgate House

Grooms Lane, Creaton
Northamptonshire, NN6 8NN

Residential conference

Residential conference

Day event

Day event

If you don’t know what dates you’d like or would like to discuss availability, please contact us on 0300 111 4444 or email info@cct.org.uk

How many people are attending?

The minimum number of guests is 12

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