Knowing your event's target audience

September 2023


If you’ve got an event coming up, there are several important steps in the planning stage. As simple as it sounds, knowing who your conference is aimed at is one of the most crucial factors in seeing a successful outcome. So, read on to learn more about knowing your event's target audience.

Why you should know your audience

After you’ve figured out the goal of your event, you need to know who it’s aimed for. Is your conference a leadership team training event or your Church’s annual women’s retreat? Maybe you know your audience already or perhaps it’s an audience you hope to connect with by promoting and running the event.

Regardless, understanding the age, gender, background etc. of your audience will affect the theme and topics. For example, if you’re organising a youth getaway for ages 13 to 18 years old, you will plan lots of games and physical activities to keep them engaged. Whereas a conference for a charity leaders event may focus more on meetings and seminars.

A young boy chatting to another boy in a conference room.

Ask yourself these questions

The following questions will give you some direction when planning your conference content:

  • How do you want your attendees to feel?
  • What do you want them to learn or experience?
  • How can you help them with this event?

A young man smiling during a conference meeting.

So, what now?

Grab a pen and paper and write down your event audience e.g. age group, background etc. Now you know your audience, it’s time to explore your ideas and themes.

We are a not-for-profit organisation dedicated to serving churches, Christian organisations and charities by providing them with a space to meet. Our large conference centres host a full range of events.

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Hertfordshire, EN11 8SG

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